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Digital Marketing Strategy 2021. Start from scratch!

  • Job DurationUdemy
  • Job Duration12 hours worth of material
  • Job DurationPaid Course

Project detail


Overview

Grow your business with Digital Marketing, Content Marketing, SEO, SMM, Email Marketing, Google Ads and Google Analytics

What you’ll learn:

  • Build an Internet Marketing Strategy for Your Project for 2022
  • Increase sales with online marketing tools
  • Make Competitive analyses
  • Work with competitive analysis tools for website and social media
  • Work with analytics tools
  • Draw a portrait of a target audience
  • Make a media plan and budget
  • Form a meaningful content plan and create engaging content
  • Optimize content to increase search engine visibility
  • Promote content to get more subscribers and loyal customers
  • Manage your social media reputation and work with reviews
  • Increase your search rankings with links
  • Promote your website in search engines
  • Work with the most effective SEO tools, including SimilarWeb, SemRush, Ahrefs, and Serpstat
  • Work with Google Analytics, GA4, GTM
  • Create an effective SMM Strategy for 2022
  • Track the effectiveness of social networks
  • Work with Email Marketing
  • Build Customer Database
  • Segment Database
  • Set up an email campaign with SendPulse
  • Measure email marketing performance
  • Create a Google Ads account
  • Launch and optimize successful Google Ads Campaigns
  • Create Google Ads Bidding Strategies
  • Write an ad and ad extensions
  • Use Google Trends to understand the search-demand seasonality
  • Work with Google Ads Editor
  • Launch remarketing ads campaign to convert, up-sell, and retain customers
  • Monitor Ads Performance

Do you want to grow your business online? Do you need to get complete knowledge of digital marketing strategy to increase traffic, conversion, and sales? This is a complete course “Digital Marketing Strategy Bundle: 6 practical courses in 1” for you to master digital marketing.

This Bundle of 6-in-1 practical digital marketing courses includes:

1. DIGITAL MARKETING STRATEGY. How to grow your business with digital marketing?

Strategical 7 questions to answer to build a successful online presence: Mission, Vision, Product, Target Audience, Competitors, Traffic Sources, Metrics, and Optimization. Media Planning and Budgeting.

You will be able to:

  • Build a Digital Marketing Strategy for your project for the next 2022 year

  • Understand the fundamental principles of internet marketing

  • Make competitive analysis

  • Work with analytics tools

  • Draw a portrait of a target audience

  • Find effective traffic tools for your niche

  • Make a media plan and budget

  • Find the right online marketing tools to increase sales

    2. CONTENT MARKETING STRATEGY. How to create content that sells!

What content to create, where to publish and how to promote it? Content Marketing for B2B. How to create a Content Plan?

You will be able to:

  • Create a content marketing strategy

  • Find a target audience and create relevant content for it

  • Form a content plan

  • Create popular content that sells

  • Get more subscribers and loyal customers by using engaging content

  • Optimize content for good search engine visibility

  • Master popular analysis services

  • Search for popular keywords

    3. SEARCH ENGINE OPTIMISATION. How to gain organic traffic from search engines?

Basic SEO tools. Web-site and content. Internal and external SEO.

You will be able to:

  • Build a strategy for promoting your website in search engines

  • Analyze traffic

  • Work with analytical tools

  • Choose effective keywords

  • Build links

    4. SOCIAL MEDIA MARKETING STRATEGY. How to grow your business with SMM?

Social Media Analysis. Metrics to Measure. Content creation and promotion. Social media reputation management. Build a social media promotion strategy for your project

You will be able to:

  • Conduct an SMM competitive analysis

  • Use SMM analytic tools

  • Compose a portrait of your target audience of your social media users

  • Track sales using social media

  • Make a Social Media content plan

  • Promote content on Social Media

  • Work with influencers, communities for content seeding

  • Perform social media reputation management

  • Work with reviews and deal with negativity on social media

    5. GOOGLE ANALYTICS. How to improve your Marketing?

Performance indicators of attraction and conversion. Google Analytics and GTM set-up. E-commerce analytics set-up.

You will be able to:

  • Make decisions based on data

  • Work with Google Analytics

  • Combine your Google Analytics and Google Ads accounts

  • Customize goals and events

  • Understand reach, conversion, and transactional analytics metrics

  • Work with e-commerce modules

  • Set up data transfers for advertising costs

  • Create and understand automatic custom reports

  • Configure custom alerts

  • Customize segments

  • Customize filters

  • Set up calculated indicators

    6. EMAIL MARKETING: an Effective Tool to Generate More Sales!

Reasons why customers subscribe to emails. Types of emails. Anatomy of an email letter. Database segmentation. Email campaign analysis. Personal data protection and Privacy Policy (GDPR). Chatbots

You will be able to:

  • Build Customer Database

  • Segment Database

  • Design the first email with SendPulse

  • Design the first subscription form with SendPulse

  • Avoid emails going into spam

  • Measure email marketing performance

  • Work with Google Postmaster

  • Tag links with URL Builder

  • Shorten links with Bit. ly

7. GOOGLE ADS. How to drive sales with PPC!

Get started with Google Ads and launch effective campaigns to reach new customers and grow your business online.

You will be able to:

  • Create a Google Ads account

  • Launch and optimize successful Google Ads Campaigns

  • Increase targeted traffic to the website and landing page

  • Create Google Ads Bidding Strategies

  • Set up the campaign budget, bidding strategy, Ad rotation, and geo-targeting

  • Write an ad and ad extensions

  • Conduct keywords research and group keywords

  • Determine a budget based on the keyword research

  • Use Google Trends to understand the search-demand seasonality

  • Work with Google Ads Editor

  • Launch remarketing ads campaign to convert, up-sell, and retain customers

  • Check website speed and mobile-friendliness

  • Monitor Ads Performance

Why should you choose this digital marketing course?

  1. You will learn digital marketing online from top internet marketing professionals

  2. We are industry experts! We have over 12 years of experience in online marketing. Our agency has Google Premier Partner and Facebook Marketing Partner status.

  3. My credentials are Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified and others.

  4. More than 1,500 successful marketing strategies and marketing campaigns are launched by us.

  5. Over 200,000 digital marketing specialists enrolled in our online courses.

  6. This course is suitable for both beginners and experts.

  7. The course comes with detailed visuals and in-depth videos.

  8. You will get a digital marketing certification from Udemy upon completion of the course.

What else do you get in this course?

  • Lifetime access to the course and its updates

  • Structured lessons with practical exercises

  • Course presentation

  • Valuable checklists and templates (digital marketing strategy template, content plan checklist, web analytics checklist, SEO checklist, Social Media Marketing template)

  • TOP Digital Marketing Blogs List

  • TOP Digital Marketing Books List

  • TOP Digital YouTube Marketing Channels List

  • TOP Google’s Tools for Digital Marketer List

  • TOP Tools for Digital Marketer List

  • Weekly educational and promotional announcements

  • A free copy of my book “Cutting-Edge Digital Marketing. How to attract customers and increase online sales». In my book, I cover the following topics in depth: Internet promotion strategy, competitive analysis, web analytics, how to draw a portrait of your target audience, content plan formation, SEO, PPC advertising, promotion for social networks, email marketing, and case studies.

  • A certificate from Udemy upon completion of the course

Enroll now!

There’s no time to lose! Every minute you are losing countless leads and sales!

You have nothing to lose and everything to gain. This 7 courses bundle comes with a 30-day money-back guarantee!

Want to start now? Click the «Buy now» button to start building and implementing successful digital marketing to grow your business today!

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