This course will help Marketing Professionals, Students, Entrepreneurs, Freelancers and Influencers to understand the basics of Digital Marketing. It would help them to unlock the power of digital and provide strategic vision to their organization or boost their own business.
The course would help in building strong personal brand image by leveraging the various tools available in Digital Marketing like SEO, SEM, Social Media, Email marketing and Web Analytics.
At a glance
Institution: State-Bank-of-India
Subject: Business & Management
Level: Introductory
Prerequisites: There are no prerequisite knowledge requirements for enrolling in this course. Elementary knowledge of Social Media, Websites and Email would be helpful.
Language: English
Video Transcript: English
Syllabus
Module 1: Introduction to Digital Marketing
1.1 Demystify Digital Marketing
What is Digital Marketing?
Difference between traditional marketing and digital marketing
Importance of digital marketing
1.2 Digital Marketing Tools to expand business
Trends and scenario of the industry
Mobile Marketing — Apps and Promotions
How can digital marketing be the ultimate tool for success for businesses?
1.3 Make a Website using WordPress
How to make WordPress site without coding
How to incorporate design and other elements into the website
Module 2: SEM & SEO
2.1 Introduction to SEM & SEO
Functionality of Search Engines
What is Search Engine Marketing?
The Schema of SEM & SEO
Key Components of Search Engine Marketing
2.2 Paid Advertising (SEM)
PPC (Pay per Click)
PPI (Pay per Impression)
Paid Ad Display Marketing
2.3 Search Engine Optimization (SEO)
The need of SEO
The components of SEO
The techniques and tools
Process updates and Changes
2.4 SEO Analytics & Comparisons
Results Tracking and Measuring Techniques
Integration of SEO with other Channels
Slip-ups in SEM & SEO
Selection of best strategy & Benchmarking
Conclusion
Module 3: Social Media Marketing & Content Strategy
3.1 Introduction
Social Media & Social Media Marketing
Categories of Social Media
Social Networking
3.2 Omni Channel Marketing — Use of Different Social Media Platforms
4 weeks long, 1-2 hours a week
Free Online Course (Audit)